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Temin to explain ‘Writing Your Life’ through Web at CWC

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TEMIN

TEMIN

Keeping up with the growing number of social media websites can be daunting. It’s now more important than ever to perfect and groom one’s Twitter, Facebook, LinkedIn or Pinterest accounts, among others. This is where Davia Temin comes in.

Temin is the founder and CEO of Temin and Company, a crisis management consulting firm that counts General Electric Co. among its clients. Social media is a crucial component of modern crisis management, and Temin is a leading expert in the field. She will speak at 1 p.m. today at the Women’s Clubhouse on “Writing Your Life on Social Media.” This lecture is part of the Professional Women’s Network, a speaker series sponsored by the Chautauqua Women’s Club.

Temin will focus on the interaction between professional life and social media, sharing tips on how the effective use of social media can lead to career success. Rather than calling this “branding,” Temin prefers to view this as a way people can “be the authors” of their own lives.

“[Social media is] your own published company that you have,” Temin said. “You have to use it well and learn some of the rules.”

She emphasizes using social media in a personable way. Avoiding a formulaic approach creates a more welcoming atmosphere, especially for corporations.

“Authenticity works, and you need to take time to do that,” she said.

While working in the public relations department at GE, Termin noticed a gap in the market for media strategy firms — so she decided to start her own. (Also, she noticed there were not many women in prominent roles at strategy firms.) With GE as her first major client, Temin has since coached numerous CEOs and has facilitated popular corporate programs.

Temin contributes to The Huffington Post and also writes a column for Forbes.com called “Reputation Matters.” This summer, the column is focused on the biggest “don’ts” of corporate social media use.

In her lecture, Temin also hopes to stress the opportunities social media allow for “reconnecting and re-establishing” pieces of a person’s life. Temin recalled friendships she rekindled after finding some of her kindergarten classmates on Facebook.

“For all sorts of people who have done fine without it, [social media] can open new vistas of communication,” Temin said.

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