Profits from the money spent at the Chautauqua Bookstore directly pay for the Institution’s programming costs. When the bookstore sells products from Ten Thousand Villages, a nonprofit, fair trade company, the money made supports artisans in developing countries and helps to improve their lives and communities.
Earl Rothfus, bookstore manager, brought in the fair trade products seven years ago, and after the first year, he gave the crafts a prominent section under the Ten Thousand Villages flag.
Ten Thousand Villages is one of the founding members of the World Fair Trade Organization. It ensures the livelihood of its member cooperatives and artisans by paying them cash advances and establishing fair prices and long-term relationships with them.